1. DESIGN BRANDCOM CAMPAIGN
- Crack the brief from internal stakeholders to come-up with insights for communication. Sometimes it might require ability to research and study new programs.
- Design and plan brandcom campaigns from O2O, which allows legs or integration with companies or functions under the Group.
- Collaborate with media teams (PR & digital) for media plan & expected performance
- Independently or work with creative to come-up with concept, script, story telling to set foundation for campaign plan.
- Have foundation knowledge & experience in EVP or Employer Brand building is an advantage.
2. EXECUTE BRANDCOM CAMPAIGN & MEASURE PERFORMANCE
This require execution skill:
- Creation: think content & visually to create multi-media contents (Long/short form clips, PRs, eDMs, social content, podcast, etc)
- Collaboration: ability to brief, bounce idea, lead direction when working with creative team or agency.
- Project management: ability to manage multi projects with different executions at the same time.
- Campaign performance: work with digital media teams, to measure and report on campaign results.
3. FACILIATE CAMPAIGN TAKE-UP OR SCALE-UP IN COMPANIES UNDER THE GROUP
This requires strong communication, connectedness & problem solving skills:
- Communication: (1) to inspire stakeholders & cascade on the campaign/project for take-up or roll-out. (2) the give clarity in roles & responsibility & action plan with stakeholders.
- Connectedness: to connect different business' needs or activities to integrate the campaign into companies' in the Group.
- Problem-solving: creatively & quickly turn around with solutions to clear obstacles in execution or roll-out.
4. PLAN FOR SHORT-TERM:
- Participate in yearly planning or retainer agency pitching for the function.
- Young & hungry marketer from client or agency side who has passion for learning & creating meaningful impact to people.
- 5-7 years of experience in Brandcom/Marcom
- Knowledge/Experience in EVP or Employer Branding is an advantage
- Strong communication, connectedness and problem solving skill.
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